Toughest sell starts at home

The hardest part of the process of selling your home is letting go. Once you have done that, the rolling-up-your-sleeves process is just a list of tasks. You can do this two ways:

1. Hold on to your house as your own precious nest, an expression of your personality and presence. You can re-buff the real estate agent and potential buyers who insist on snooping through your space while you passively wait for the money that you know this place warrants to roll in. This can make for one unhappy, not-in-control seller.

2. Think of your house as a product to be marketed. A product that must be positioned to the appropriate target audience, prepared and presented to push as many "I want it" buttons as you can, a product to be sold to the highest bidder in the market at the time. This makes for a happy seller, who actually comes to enjoy the process of preparing and selling his or her property.

Clearly, in this market, you want to be the happy seller. Here's how:

To read the full NZ Herald article, click here

Posted: 9 Mar 2010

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