Agents get daring in a soft market

There was a time when real estate agents used innocuous phrases such as "quiet family home" and "Grammar zone" to lure buyers out of the woodwork.

But now subject matter that would once have been taboo screams from the ads, jostling for attention in a sluggish market.

A quick check on Trade Me revealed at least two ads using break-ups as a selling point - "divorce the handbrake and buy a bolt hole in the city" implores one.

Agents using bold and brassy language to lure punters say the right wording can attract big interest.

To read the full NZ Herald story click here

Posted: 23 Aug 2009

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