Harcourts says increased website traffic is sign housing market set to improve

Harcourts CEO Bryan Thompson said an increase in traffic on Harcourts’ website was “a good sign the real estate market is set to improve.” Thompson said Harcourts’ website received more traffic in February than in any other month in almost two years.

“The latest website statistics are an encouraging sign that the market is set to improve given online searching is now said to be the first point of entry into the market for most property buyers,” Thompson said.

“It also backs up the anecdotal feedback from Harcourts business owners and sales consultants around the country who are experiencing an increasing amount of buyer enquiry and also writing more sales,” he said.

“In line with the slowing real estate market our website statistics had previously been trending down, reaching a 12 month low in December. However, in January the volume of traffic jumped up again and last month there was another notable increase in both the number of unique visitors and the amount of page views,” he said.

Thompson added that the Harcourts website was “the most visited real estate brand website in the country,” and ranked third behind trademe and realestate.co.nz in most visited real estate websites.

This article has kindly been republished courtesy of interest.co.nz.  To view this article and other news updates from interest.co.nz click here.

Posted: 7 Mar 2009

News articles